Company internationalisation
The new global environment demands that internationalisation forms part of the activity of companies, developing skills that allow them to compete within international markets. In such an environment there are risks and uncertainties, but also challenges and opportunities that call for specialist knowledge for the use of specific tools.
In this field, ASECOEX provides the following services:
- Analysis and study of international markets
- International projects feasibility studies
- Planning the access to new markets
- Commercial and productive implantations
- Search for partners and distributors abroad
- Preparing trade fairs and business meetings
- International marketing plans
- Counselling on payment and collection methods
- International financing and co-operation with the IFM
- Export credit insurance : political and commercial
We can break internationalisation down into three phases:
Phase I: Strategic reflection for internationalisation
1. Definition of framework for reflection
2. Analysis of company's internal processes
3. Analysis of environment/ market
4. Diagnosis: DAFO analysis and Mckinsey matrix
5. Review of definitions of mission, vision and values
6. Strategic objectives and lines of action
Phase II: Project development
Phase III: Internationalisation operational plan
1. Market plan: action framework, form of Access, objectives and competitive advantages
2. Market research
3. Marketing mix
4. Action plan
5. Budget and available resources
6. Control and follow-up
ASECOEX offers the assistance of officially endorsed consultants to carry out internationalisation programs eligible for public aids and subsidies both at regional and national level.
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